Laura Scudder Retro Pack

In 1926 Laura Scudder pioneered the art of packaging potato chips. The Laura Scudder brand has been a favorite with consumers in California and Oregon for over 85 years and Snack Alliance wanted a “Retro Double Pack” that would celebrate its long history.

Some vintage photographs, retro fonts and a 50′s style palette displayed across the unique 2-bag overwrap seemed to do the trick. The client was thrilled and the package was a huge hit with consumers.

Art Direction, Packaging, Promotional Materials, POP display

Other Work