Parkside Optical is the world leader in camera lens cleaning products. So when they came up with a product that consumers could use to clean their eyeglasses, they needed a brand that would be appealing to a wide range of consumers and not just camera “techies”.
The product is unique in that it doesn’t use any cloths or liquids and uses dry carbon cleaning technology. The unit is self-contained and small. It also needed to be a fashion accessory – something that could live in a purse or a glove box. The packaging was clean and simple, with a window to clearly show the variety of colours available.